Hearing impairment is a common health challenge in societies nowadays, mostly affecting elderly people, but also younger people with risk factors such as childhood illnesses or too much exposure to loud noise or music. This health condition prevents individuals from fully participating in social situations, diminishing their quality of life. GN Store Nord is one of the leading manufacturers of hearing aid devices. By providing hearing aid products, the company helps people with impaired hearing overcome their health challenges. The company also offers other audio equipment for professional and recreational use. Thus GN contributes to increasing productivity in the workplace and helps people increase their fitness with its wireless headsets for mobile users that allow an active lifestyle. With its strategic focus on innovation, aiming to make life sound better, GN sponsors external acoustic and hearing research.