• The luxury interiors brand is seeking new finance to buy out existing private equity investors, enabling it to accelerate its regenerative mission to leave our planet better than we found it
• House of Hackney puts Nature at the heart of its business strategy
• Minimum investment is from just £50, paying 8.25% gross interest annually. Interest payment and return of capital are not guaranteed.
• The bond is eligible to be held in a Triodos Innovative Finance ISA (IFISA) that allows interest to be received tax-free. Like all ISAs, the Innovative Finance ISA is subject to eligibility criteria and tax treatment depends on individual circumstances. ISA eligibility does not guarantee returns or protect consumers from losing their money.

Interiors and lifestyle brand House of Hackney is seeking to raise £2 million through a bond offer live from today on Triodos Bank UK’s crowdfunding platform (triodoscrowdfunding.co.uk) to support its goal of becoming a measurably regenerative business.

Founded by Frieda Gormley and Javvy M Royle in 2011, House of Hackney is an interiors brand that inspires people to protect our common home by bringing the beauty of Nature into theirs. With products sold around the world through its e-commerce platform and from its showrooms in London and New York City, its vision is to create a business model that moves beyond exploitative capitalism to one that honours Nature as the most vital stakeholder.

The new crowdfunding investment will enable House of Hackney to buy out existing private equity investors, empowering the brand to take control, developing and deepening its commitment to regenerative business practices.

Championing craft, compassion and community, the company is evolving from a B Corp ‘sustainable’ brand to a measurably regenerative one. This means going beyond simply ‘sustaining’ and instead, actively creating positive social and economic change, promoting the restoration and regeneration of natural resources and social systems across all of the brand’s touchpoints.

In December 2023, House of Hackney added Mother Nature and Future Generations as a board member. It is only the second company to put Mother Nature as a legal director on its board. Approximately 70% of the product environmental impact comes from cotton fabrics and 20% from wallpaper production, so House of Hackney is evolving its supply chain to source regenerative cotton directly from farmers, exploring wood fibre free wallpaper innovations and substituting fossil fuel derived ingredients in its paint for plant based alternatives.

Frieda Gormley, co-founder of House of Hackney said: “This crowdfunding offer with Triodos is the next step in accelerating our path toward becoming a fully regenerative business.  Our goal is to hand over replenished resources to future generations. Business holds the key to transforming our extractive economy into a regenerative one—one that heals our natural environment, strengthens communities, and ultimately restores ourselves.

And as we trial and test ways of doing business regeneratively, we hope we can inspire other brands to operate in a way that supports the thriving of all life on earth, now and for the future.”

The minimum investment is from just £50, with 8.25% gross interest per year. As with all investments, interest payments and return of capital are not guaranteed.

The bond is eligible to be held in a Triodos Innovative Finance ISA (IFISA) that allows interest to be received tax-free. Like all ISAs, the Innovative Finance ISA is subject to eligibility criteria and tax treatment depends on individual circumstances. ISA eligibility does not guarantee returns or protect consumers from losing their money.

Whitni Thomas, Head of Corporate Finance at Triodos Bank UK said:“House of Hackney has shown an authentic commitment to setting a new industry standard: a company with purpose at its heart and a real example of business acting as a force for good. We’re delighted to be supporting them to use crowdfunding to power a regenerative business model that puts nature and future generations at the heart of the conversation. Through innovative, sustainable financial mechanisms such as crowdfunding, together we can pave the way for an industry shift in how retail brands can do things differently. And for our crowdfunders, this offers a unique opportunity to be part of an inspiring business.” 

Investments offered on the Triodos crowdfunding platform are not readily realisable, which means that they may be difficult to sell, and you may not get back the full amount invested. Investments are not covered by the Financial Services Compensation Scheme (FSCS) and your capital is at risk and returns are not guaranteed. Repayment of capital and interest will be dependent on the success of the organisation's business model and past performance isn’t a reliable indicator of future performance. You should always read the offer document in full before deciding whether to invest as it will cover risks specific to an individual investment. You can read more about the general risks associated with making these types of investments here. If you are unsure if any of these investments are right for you, you should contact an Independent Financial Adviser.

-Ends-

For further information  please contact:

Ed Grattan
T: 07817 413792
ed.grattan@triodos.co.uk

Notes to editors:

About House of Hackney

House of Hackney is the B Corp interiors brand inspiring people to protect our common home by bringing the beauty of Nature into theirs.

Known for their iconic wallpaper, fabric, home accessories and award winning paint, each product is designed with purpose, made with love and built to last. The distinctive, unparalleled collections are a discerning choice for interior designers, architects and consumers around the world.

Built upon the foundations of creativity with purpose, integrity in their actions and compassion for people and planet, Frieda Gormley and Javvy M Royle first dreamed up House of Hackney in 2011. Today the brand is evolving from a B Corp ‘sustainable’ brand to a measurably regenerative one. This means going beyond simply ‘sustaining’ and instead, actively making things better. With Mother Nature & Future Generations on their board of directors, they pledge to put people and planet before profit and use business as a force for good.

About Triodos Bank  

Founded in 1980, Triodos Bank has become a frontrunner in sustainable banking globally. As an independent bank that promotes responsible and transparent banking, it does not see any conflict between a focus on people and the planet and a good financial return. Instead it believes that they reinforce each other in the long-term.   

Triodos Bank has banking activities in the Netherlands, Belgium, the UK, Spain and Germany as well as Investment Management activities based in the Netherlands but active globally. Triodos Bank co-founded the Global Alliance for Banking on Values (GABV), a network of sustainable banks. Together these banks want to grow sustainable banking and its impact on the real economy substantially.  

• triodos.co.uk 
• knowwhereyourmoneygoes.co.uk 
• triodoscrowdfunding.co.uk 

Triodos Bank UK Ltd is a wholly owned subsidiary of Triodos Bank NV. Registered Office: Deanery Road, Bristol, BS1 5AS. Registered in England and Wales Company No. 11379025. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 817008. VAT reg no 793493383.

This financial promotion has been issued by Triodos Bank UK Limited. Registered Office: Deanery Road, Bristol, BS1 5AS. Registered in England and Wales with registered number 11379025. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 817008.