Here are five key takeaways from our research:

1. The future is a major concern for most UK adults

Our survey of 2,000 UK adults showed that 81% of people are worried about the future of the world. This concern spans all age groups, but it's particularly pronounced among older generations. In fact, 83% of people over the age of 55 are troubled by the direction of global politics, which they see as becoming increasingly extreme.

2. Younger generations are ready to take action

The younger generations, particularly those aged 18-34, are not just concerned – they're ready to act. Over half (55%) of this age group are prepared to take action into their own hands, and 51% want to use their money to fund positive change. They're especially motivated by the global backlash against sustainability and diversity commitments, with 53% wanting to fill the funding gap for initiatives that build a greener, fairer world.

3. Confusion and overwhelm are barriers to action

Despite the strong desire to make a difference, many people feel confused and overwhelmed about how to start. Half of UK adults (49%) – and two-thirds (67%) of 18-34 year olds – want to have a positive impact but don't know where to start. This highlights the need for clear, accessible information on how individuals can contribute to positive change, including through their financial choices.

4. Changes in ISA rules could unlock sustainable savings

With changes to Individual Savings Accounts (ISAs), consumers now have more flexibility in how they use their money. Since April 2024, new rules allow savers and investors to hold money in more than one ISA of the same type across multiple providers. This means they can earmark a portion of their money for sustainable savings or investments, aligning their finances with their values. Our research indicates that 63% of ISA holders are willing to move some of their holdings to an ethical or sustainable bank to have a positive social or environmental impact.

5. Every individual's contribution matters

Roger Hattam, director of retail banking at Triodos Bank UK, emphasises that every individual can make a significant impact. "In the face of distressing news headlines, it’s no wonder that so many of us feel overwhelmed about how to have a positive influence on the world. But every individual person matters. Each one of us can take a surprisingly impactful step to contribute to a fairer, sustainable world, simply by switching bank or savings accounts," he says. By choosing sustainable savings or investments, individuals can collectively finance advances in renewable energy, community-led initiatives, and businesses that promote fair and equitable treatment of everyone.

In an ever-changing world, individuals still have the opportunity to align their finances with their values. Do you agree with our survey results? What else would you ask the public about their choice of bank? Let us know in the comments below.